On Saturday, I had the pleasure of going to the UK’s annual Christian-based GrapeVine Celebration. Bishop Tony Miller of the Cathedral Church in Oklahoma City was there preaching in the evening. At one point, he talked on the desperation in getting his Church noticed by the media. He felt that many people who lived around the Church thought that it was boring and irrelevant.
After trying to get peoples’ attention in the past, he boldly attempted some shock-tactics—and needless to say it worked:
The Cathedral Church in Oklahoma City says they’re glad folks are taking notice as they try to challenge the mindset of a new generation of churchgoers. Bishop Tony Miller said, “I know there’s a shock factor especially to religious people & some may think we were being offensive. Our desire isn’t to offend anybody, but to do what it did – to say what it is about church that upset or offends you.” Bishop Tony Miller says he said it in a sermon and the church marketing department devised a plan to get peoples’ attention… And ultimately get them in church doors to change their minds.
Miller said, “We’ll take the risk in order to awaken people to the thoughts of something different is possible. It’s not about a building, a Sunday morning. It’s about people encountering the heart of God.” Taken from KFOR News
Apparently, after the billboard design was erected and shown to the public, four separate news channels were contacting the Church about the controversial nature of the project for an interview.
What do you think of this design? Do you agree with the notion of using such tactics to advertise Church? I’d like to read your comments on the matter below…